natures best isopure nutriaraNature’s Best™ was started in 1984 by two guys named Hal and Ernie with a cement mixer and an idea to make things better. In 1998 the protein drink market was revolutionized with the introduction of Isopure. Hal and Ernie wanted to be solvers of people’s problems—active people who want the purest protein to help them be their most awesome self. For more than 30 years, we’ve been working to make products that simply offer the purest and most perfect protein around.